February 25, 2021

Facebook launches PR campaign to defend targeted ads in spat with Apple

San Francisco (AFP) – Facebook is not backing down in its fight with Apple over a new privacy feature that could curb tracking needed for the social network’s targeted ads, launching a major media campaign to defend a practice that is a big revenue generator. The “Good Ideas Deserve To Be Found” initiative unveiled on Thursday includes television, radio and digital spots. “Every business starts with an idea, and being able to share that idea through personalized ads is a game changer for small businesses,” Facebook said in a statement, citing examples like a farm that offers goat yoga classes….

source https://this.kiji.is/en/737787315915440128?c=648607265489716321

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